Small Businesses

Status of Avenue H

Avenue H, Utah's Small Employer Marketplace, began in 2010. It is a online health insurance marketplace designed to help Utah's small businesses with 1 - 50 full-time equivalent employees.

Through 2017, Avenue H is open for business. Groups who join in 2017 will have plans and rates honored for their full 12 month contract.

In 2018, Avenue H "winds-down" operations:

  • Avenue H is not accepting new groups as of January 1, 2018
  • Exisiting groups may not renew with Avenue H in 2018
  • Avenue H will continue to support exisiting groups in 2018
  • FF-SHOP ( will be in place for January 1, 2018

Avenue H provides:

Convenience: One stop shop for Medical, Dental and Health Savings Accounts in one monthly invoice; all within a secure online system.

Employee Choice: Offer your employees quality health plans provided by local, private health insurance companies. All plans offered on Avenue H meet the requirements of essential health benefits.

Simplified: Employees can compare multiple health plan benefits, premiums and network side by side.

Controllable Cost: Decide how much you can afford to contribute using our flexible Defined Contribution approach.  There are no additional fees to participate; the plans and premiums are the same as buying direct from the insurer.

Open Year Round: You can register your business any time throughout the year.




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